D.P. Knudten • Keynote Speaker

People who know me well know I like to talk. Well, not talk so much as provoke. As in ‘say something mildly outrageous, then surf the fallout.’ I’ve taken this conversational modus operandi and turned it into a variety of presentations perfect for holiday gift giving—or your next business gathering. Here’s a brief look at each one. – dp
 

NonFiction Branding™

Branding’s a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo and color palette. For others, it’s coming up with whatever story the consumer will buy.

For me it’s all about knowing who you are. So you can be it.

I call it NonFiction Branding™ because that’s exactly what it is. A truthful balance between what you are today and where you want to go, NonFiction Branding™ is based on actual physical documentation that’s scalable, sustainable and ‘everybody on the same page’-able.

This provocative & entertaining presentation makes the case for a new approach to branding and marketing based on a factual foundation carefully formed, not ‘shiny object’ fluff. If you’ve ever asked yourself ‘why in the world are we doing this?’ about any marketing initiative, you’re already in the non-fiction section—and ready for an introduction to NonFiction Branding™.

Also available in a version specially adapted for Not-for-Profit enterprises called NonFiction Branding™ for Non-Profits

Presentation length: 30 to 75 minutes (customizable)

“He was super engaging. His content was really, really valuable
and he was a joy to work with from start to finish.”

  • Program Director, DreamBank.


The Why and How of ROTOMA™
The ROI of Social Media ‘Top of Mind.’

For far too many ‘too much already on my plate’ professionals, Social Media is the annoying mosquito in the room. They know they should do something about it, but chasing every new buzz around is just not compatible with an over-packed professional schedule.

This talk is about killing that dang mosquito, and in a way that builds your personal brand at the same time.

Based on the celebrated book D.P. co-authored with renowned Social Media expert Spencer X. Smith ROTOMA—The ROI of Social Media ‘Top of Mind,’ this presentation is loaded with actionable tips that you can start implementing immediately after the presentation wraps.

Presentation length: 30 to 75 minutes (customizable)

“I wanted to share with you how much me and my staff enjoyed your seminar last week.
We are still talking about it.”

Jim Tubbs, President & CEO, State Bank of Cross Plains

“This was one of the best business presentations
that I’ve seen at SBCP or anywhere…”

Dan Savage, Vice President of Wealth Management, State Bank of Cross Plains


I AM NOT A COMMODITY™—Personal NonFiction Branding™ for Professionals

You went to school for eons, developed a deep background within your professional category, and offer a level of expertise and personal service that soars above your professional category. But guess what: to the marketplace you’re just another lawyer/doctor/Realtor/etc.

Unless you’re not.

That is what I AM NOT A COMMODITY is all about:
Creating personal brand that commands a premium place in the market, and defines you against all others—even colleagues within your firm.

This informative, fun, and action-provoking presentation takes a look at the uncomfortable situation facing professionals in a variety of industries and sectors, and offers some real, immediately actionable steps toward creating a personal brand that identifies, defines, and establishes you as something special within your area of expertise. If you’ve ever lamented that fact that your audience considers you ‘just another fill in the blank,’ I AM NOT A COMMODITY can help.

Presentation length: 30 to 75 minutes (customizable)

Culture Chicken / Brand Egg™—Which comes first?

A company’s culture is critical to its success. So is its brand. But which comes first? Do you have to have an existing culture to create a true brand—or do you need a brand to found and ground a sustainable and scalable culture?

That’s a big question in an eggshell, and one this presentation tackles by looking at real-world examples of established and startup companies that have either succeeded, or failed, in creating a company culture that is aligned with their corporate mission, embraced by their employees, and completely true to who they are and the way they do business.

Presentation length: 30 to 75 minutes (customizable)

The Right Start for Start-Ups—
Discovering the right messages to grow your budding brand.

Start-ups are intoxicating, exhilarating—and incredibly challenging. Getting everything up and running from a standing start is daunting, and the first casualty of his ’run as fast as you can’ modus operandi is messaging. As in ’what we say about ourselves and our products / services’.

Typically, one of two things happen:

Information Overload. The need to tell—and sell—everything all at once.

Buzzword Buzzsaw. Incredibly vague, noncommittal, nonsense about synergy, leveraging, disruption, and any number of other near meaningless business buzzwords.

How can startups avoid such marketing messaging mistakes? This eye-, ear-, and mind-opening presentation takes a look at the problem, and offers a powerful set of actionable techniques to conquer them.

Presentation length: 30 to 75 minutes (customizable)

All of these presentations are available for immediate booking. For more information, fill out the form below or contact D.P. Knudten @ 608.469.8453 • dpk@collaboratorcreative.com

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