You can hide a weak concept with a big budget. But no budget at all?
Concept is all you’ve got, and it’s all up to execution. Here are two guerilla-style examples.
Associate Creative Director/Director: D.P. Knudten
Agency: Stephan & Brady Advertising • Madison, Wisconsin
BTW, pro tip: the better the PSA is, the more it runs.
Associate Creative Director/Director: D.P. Knudten
Art Director: Rich DeRicco
Agency: Stephan & Brady Advertising • Madison, Wisconsin