A custom homebuilder for the ultra-riché, London Bay Homes needed an ad to run in symphony concert programs.
My thought? The buyers for these homes travel in Gulfstream jets, not VW Jettas.
Let’s make an ad that looks like it should run in Vanity Fair, not New Homes Finder.
It’s also another example of how I think visually.
Concept/Copywriter: D.P. Knudten
Art Director: Rick Tackett
Agency: Miles Advertising • Denver, Colorado