HelpHOPELive re-naming / re-branding

What’s an NTAF? That’s the problem, solved by HelpHOPELive, a brand spankin’ new brand/logo/name for what once was the National Transplant Assistance Fund.

Renaming NTAF (National Transplant Assistance Fund) was never a primary goal. But it was certainly a major outcome. The branding process led to a new naming project that more accurately reflected what they do and the way they do it. Their new name—and invitation to donors, clients, and advocates—is HelpHOPELive.

Creative Director/Copywriter: D.P. Knudten
Art Director: Beth Johnston
Agency: Discover Mediaworks • Madison, Wisconsin