Breckenridge Ski School transit campaign

In the best of all possible worlds, concept precedes execution.
But as we all know, this is not the best of all possible worlds.

Ever get one of those “here are some pictures from our library—
write some headlines to match them” jobs?

This series of transit boards is exactly that: photos from Breck’s photo library
in search of headlines that effectively sell their ski school.

Copywriter: D.P. Knudten
Agency: Wilson Lass Imagemaker • Breckenridge, Colorado